Net
Notes Besides designing web sites, I am also a Bluegrass Musician. I play the mandolin and sing, travel to bluegrass festivals, attend bluegrass jams.......its a big part of my life. The California Bluegrass Association has a monthly newsletter called the Bluegrass Breakdown which features all kinds of news pertaining to the Bluegrass scene here in California and abroad. In exchange for some ad space, I have the opportunity to write a monthly column for the Breakdown offering readers tips, advice and news from the World Wide Web as it relates to Bluegrass Music. I intend to keep an archive of them on this web site, enjoy!
July 2004 This Month: High Tech Secrets of the 2004 Father’s Day Festival Wow, what a festival! It wasn’t as relaxing as past festivals for me since I got to play on stage and present several workshops (including one about Web Sites), but it was very satisfying and memorable. Probably the best one ever, for me anyway. I thought it would be fun to snoop around the festival looking for high-tech gadgets and gizmos. I figured it would be pretty easy to assemble an article about this having seen several such things in years past without even really looking. For instance, one year there was a gas generator powered blender, making margaritas at 2 AM. Of course there is also the ever present, back-of-the-fiddle handheld computer with hundreds of song lyrics on a backlit screen “invented” by my pop, Rick Cornish. I assumed there would be more, but low and behold, there really weren’t, which is kind of cool actually. For one week a year, people leave their fast-paced lifestyles behind and settle in for an old-fashioned bluegrass festival. I believe Rick Jamison said it best, “Life in the City, always gets me down, hustle tussle bustle, but that ain’t how I’m wound…” Some notable exceptions though… One person, to remain nameless, had a wireless Internet connection to his laptop and was using this to gain access to his mounted camera feeds at home so he could monitor his pets. Some people really love their pets… Big Jon McNiell, a banjo player, took some nice digital photos of the stage acts. Rather than wait ‘til he got home, he transferred them to his computer and showed them around. I won’t even pretend that John was the first to do this; most people know Tom Tworek has been doing this for years. I don’t bother asking how many mega pixels Tom’s latest camera has, I just remember it was 6 MP three years ago and I just addtwo more every time I see him. Another little device that seems to be catching on is the mini-disc recorder. At the CBA Music Camp I must have seen a dozen of these floating around. In case you don’t know, these ever-cheaper devices can record live audio onto a little disc which can be edited, recorded over, transferred to other devices and much more. They are great for recording workshops; just make sure it’s cool with the presenter. Which reminds me, a woman asked me what the etiquette for photographing a jam would be. I wasn’t quite sure. Are there rules for this? She obviously meant a jam filled with people she did not know. Any pointers on this might be appreciated by others, e-mail me and I will share it with the readers. A few stage related items that I, frankly, do not know anything about, caught my eye. I noticed several of the performers were wearing ear monitors rather than using old-fashioned monitors. (monitors are the speakers that the stage musicians use to hear themselves, just in case you weren’t sure what I was talking about). I am guessing these things work pretty well since more and more people are using them, though one member of the Bluegrass Cardinals said he wanted a little nail and a hammer to make his stay in (it kept falling out). I also noticed that Mountain Heart was playing instruments that were neither next to mics nor plugged in, so I assume they were cordlessly amplified? That is new to me. Sounded good. But then again, so did Pine Mountain Railroad right before them that used the old-school mics and monitors, so go figure. I also heard something about the sound system using a fancy new repeater thingy that accounts for sound relay so that the folks in the way back heard the sound at the same time as the folks in front. In any case, I am sure there were many high-tech secrets I missed. Please e-mail me any you think are worth mentioning; I would love to share them with readers.
June 2004 This Month: Content Management Systems There are three ways to keep your web site up to date...here they are in no particular order: 1. Learn how to use web-authoring software (Dreamweaver,
FrontPage) and do it yourself What exactly is a Content Management System (from this point, CMS)? Generally speaking, it is a web-based program that allows users to change or update the content of a web site for the rest of the World Wide Web to view. Almost all of us has used one before but might not have realized it. Here are some examples;
These are common examples, but a CMS can be set up to allow easy updates to just about anything. For instance, did you know that most of the CBA web site is updated via a CMS? Obviously the discussion board is changing constantly as people add posts and replies. All of those entries are handled by a CMS. But it goes beyond that. The Almost Daily News, the News Items, the Chairman’s Message…all of that is maintained by a CMS. Let me explain. Rather than the owner opening up Dreamweaver or Front Page (which can be daunting to a newbie), the owner simply logs into a control panel web page using their Internet browser, no special software needed! The control panel has been customized to meet the needs of whatever particular web site it controls, but in most cases is very simple to use. For instance, if Rick Cornish wants to get rid of yesterdays daily message and post today’s, he just copies the message from his word processing software (like MS Word) and pastes it into an entry box in the control panel. Once he hits submit, the CMS takes the new message and posts it for the whole world to see, and the old one is off to the archives. Here is a very practical example; your band’s schedule page is always in flux. When new gigs are found, they need to be added. Gigs that have already occurred to need to be removed. Most likely it’s the page of your web site that changes the most. A CMS would allow you to simply log onto a control panel page, enter the appropriate information into an on-line form, click submit, and you are done. If you want to remove a gig because it is over, you would just check the “delete” box next to the gig date in question and hit submit, there, that was easy. A CMS can be developed for every page of a web site and can get quite complicated to create, but almost never complicated to use. Alternatively, you could have a CMS developed for just certain pages, such as the schedule page of your web site. One great feature of such a CMS would be that anyone in the band, given the user ID and password of course, could make these updates, so the burden could be shared. A CMS could also be developed to allow photos to be posted and displayed, band updates on your home page, link additions or updates to your favorite sites, and just about anything you can think of as far as updating and adding content goes. In fact, a CMS could even change the overall appearance, not just content, of your web site, but that is another story.
May 2004 This Month: The Year in Review It has been a year since I started writing this monthly article, so I thought I would go back and read all twelve of them. If you would like to review any or all of them, they can be found at this address: www.cornstalkdesign.net/NetNotes.html In reading the columns, I realized I have been spewing an aweful lot of info, so I decided to summarize the most important tips from the past year into one article. Here we go, in some cases paraphrased… Fonts Frames www.sitepoint.com/article/1204/7 Image Processing You basically want to use only two types of files, .jpegs and .gifs. Use .jpegs for photos, and .gifs for all other image types, including clip art, and logos. This is not a hard and fast rule, but is generally used by most web designers. NEVER, under any circumstances, take an image from a web site and use it for a printed product. Links Spreading the Word Digitizing Music Using a Mailing List A Web Presence for Your Band Web Hosts www.webhostingratings.com
April 2004 This Month: Bluegrass Web Sites… A One-Man Survey For a while now I've had a general feeling that the current state of California Bluegrass Band web sites was, frankly, not doing so well. Once and a while I will visit a random band's site and come away thinking that certain things don't look right, that the design is flawed in a major way, or that someone has decided they need a site, buys some software, and just goes nuts. As this happened more and more frequently, I started to wonder what the true state of bluegrass band web sites was, so I decided to take a more comprehensive look. Rather than visit sites randomly when they came to my attention, I have now visited every single web site listed in the "band profile" section of the CBA's web site. Now, before going on, I need to make a gigantic disclaimer. I have a business called Cornstalk Design, and I build web sites for a variety of customers, bluegrass bands included. So you could say that I have a sort of built in conflict of interest when it comes to assessing the quality of web sites linked from cbaontheweb.org. However--and this is really the point I want to make--I believe that with some basic knowledge, a little skill and lots of patience and determination, anybody can build a decent bluegrass band web site. It's precisely because I really do believe this that I undertook to write Net Notes more than a year ago. I've attempted to be objective, and I offer the following in the spirit of constructive assistance. Now, back to the analysis. I rated bands on a scale of 1 to 10, with 1 being unattractive and poorly designed, and 10 being highly attractive and expertly designed. That makes 5 just sort of there, not good, but not bad either. Since there were so many, I admit this was done very quickly—I spent just enough time at each site to click a few links and get a general sense of what was there. I did not rate content or load time, mainly just layout and appearance. So here are the results:
Again, this is just my opinion expressed in statistical
form. It would be really cool to have others go through and do a similar
rating, anyone interested? E-mail me. The only band that got a 10 was the Earl Brothers (www.earlbrothers.com) their site is really professional and original, and was clearly done by someone who does this sort of thing for a living. A few others that topped the charts were Ho'Down Quartet, All Wrecked Up, and Homespun Rowdy. Since I am not publishing the entire list, you can e-mail me if you would like to know how I rated your band. I will review your site again to get a fresh take and look in greater detail at your entire site. One thing that I did not consider when rating the sites, was the use of frames. I did notice however, that frames were heavily used. There are a lot of good reasons not to use frames, and only a few reasons to use them. If your site has them, read some of the articles listed on this page and consider re-designing your site without frames. http://www.sitepoint.com/article/1204/7 With the advent of WYSIWYG (what you see is what you get) web authoring software, anyone can create and update a web site. This is both very neat, but also not so great when it comes to quality design and layout, since most users will not take the time it takes to develop a working knowledge and practice of this medium. One solution might be to have a professional web designer create a template for your band of which you could then make routine updates. Of course I realize that for many of the Bluegrass folks out there, their band is a fun hobby, not a serious business venture that warrants capital investments, such as professionally designed web sites.
March 2004 This Month: Helpful tips on using fonts. Choosing which fonts you will use is just as important as choosing colors, images, and content in your web and print designs. Don’t agonize over which colors you will use, what photos are best and what your finished products will say, only to use Times New Roman because it is the default font on your computer. Nothing is wrong with Times, just make sure you are using it because you want to, not because it is the default. Are you sick of the same old fonts that came with your computer? Most people are, but don’t know what to do about it. That’s why we keep seeing the same fonts used over and over. I see them everywhere, Kid Print, Arial, Geneva, Verdana, Times, and the list goes on. These fonts are fine, but there are thousands more out there, and they are FREE! Just get on the Internet and search for "Free Fonts" and you will be amazed at how many cool fonts are out there. All you have to do is download them to your hard drive and then stick them in your fonts folder (makes sure no applications are running while you do this). Next time you open MS Word or any other software that let’s you choose fonts, the new fonts will be sitting there ready for you to use. It really is that easy, but here are a few cautions. First, if you use an "off the beaten path" type of font in say, an MS Word file, and then send it to your friend to look at before moving forward with the project, be aware that your friend probably will not be seeing what you saw originally. If your friend does not have that font, the software will replace the font you used with the closest match, and if neither of you is aware of this, you could end up with a final product that looks nothing like the original. A simple solution would be to e-mail the font to your friend as an attachment and have him/her drop it in their font folder. Problem solved. The same is true in web pages unless you get fancy. If you use a font that most people do not have, and then most people will not be seeing the site as you do at home, which could be a problem. There is, however, a way to embed the font in a web directory so that no matter who is looking at the site, on any platform, using any browser, they will see the font as you want them to. This is a bit complicated but you can read up on it at this URL: http://hotwired.lycos.com/webmonkey/design/fonts/tutorials/tutorial2.html Second, some fonts you will find are for MACs and some are for PCs, and some are for both. Make sure the font you choose is available on the necessary platforms before you go too far down the road. Thirdly, don’t go nuts. Too many fonts can really clutter a design. You typically only want to use two or three fonts per product. Use an accented font for headers or larger type, and stick to more standard, easy to read fonts for the bulk of the content, such as Arial or Verdana. Use only a few different sizes and formats (i.e. italic, bold, underline) and be consistent. For the body, keep the font size large enough to read but not so large that it becomes clumsy. Different fonts have different sizes….for example, 12-point Verdana is noticeably larger than 12-point Times. Create a solid contrast between headers and body…..i.e. if the body 10 point Verdana, do not make the header 11-point Verdana, the size difference is not enough to distinguish them. Finally, be aware that Internet users can override your specifications on your own web site, which can really screw up your layout. For example, you might want your body text on your web site to be 12-point Arial, but all an user has to do is select Text Zoom. All of sudden, all of your text has grown, potentially wreaking havoc on the structure of your site (by this I mean stretching tables and displacing images) One thing you can do to control this is use CSS Style Sheets and set the font size in terms of pixel heights rather than point size. Users cannot override this. Of course, this could be bad if your users have vision impairment and depend on Text Zoom to be able to read your content. So keep that in mind.
February 2004 This Month: Capturing and processing good band images part II As promised, time for some more information about digital images. If you want to read or re-read the NetNotes from last month, they are on-line at this address: http://www.cornstalkdesign.net/ (hahaha, you are already here!) Here is a very important rule one should follow when adding photo images to a web site. Never insert an image file and then resize it using your web authoring software. Web authoring software includes programs like Dreamweaver or MS Front Page. They allow you to re-size the image after inserting it by clicking on one of the corners of the image and moving the mouse in towards the center of the picture (smaller) or out away from the center (larger). This is a really bad idea for two reasons (which makes me wonder why they give their software this capability!) 1. The image will become pixilated, i.e. not crisp. This is true whether you make it larger OR smaller. 2. If you make the image smaller, the file size will NOT change! Reason 2 needs a little more explaining and is also a good opportunity to understand web page loading time. A web page file, usually an HTML file, contains code that most people do not see. An Internet browser (like Netscape or Internet Explorer) reads that code and displays the proper information for the viewer to see. This can be text, tables, images or all kinds of other stuff. The more text, the larger the file is and the longer it will take to load. The more images you have, the longer the load time. Also, the larger the image files, the longer it takes. This means you could have ten images that are 10 KB each, or one image that is 100 KB, it would amount to the same load time. Anywho, back to the original point……..when you insert a photo and then resize, the file size will NOT change! Only the display of the image will change, the file will still be 10 KB or whatever it was originally. Practically speaking, this means that if you know you want your image smaller, you need to resize it using image-editing software like Adobe Photoshop. If you do this, not only will your image look better, it will be smaller in display size, AND in file size, and therefore make your page load faster! This leads to the next image editing trick that you should know……optimizing your image for the web. Let’s say we have a scanned photo that is 300 dpi, 5 inches wide and 4 inches tall. We want to put it on our web page, but it’s definitely too big as is. We open the file in Photoshop (or other image editing software) and change the resolution to 72 (read last month’s article for in depth info on this topic) and see what has happened to the image size. Let’s change the units we are working in from inches to pixel (this is a click of the button in Photoshop) and pretend that our image is 1000 pixels by 800 pixels. That’s pretty big so let’s chop it down to 500 in width, making sure that the "Constrain Proportions" box is checked so that when we change the width, the height changes with it automatically and proportionally. A sidebar, if your image is 500 by 302 pixels and you would prefer a nice round height, change the canvas size. That will chop off 2 pixels and give your image the dimensions of 500 by 300, nice and round. Now that the image is the perfect size and resolution, how does it look? Odds are, it might have lost little bit of its crispness, but you can use the Sharpen filter that comes with Photoshop (not sure how this works in other programs). Now it’s crisp and ready to go. If you save it as is, the file will be pretty large (relatively speaking) for a web image. To correct this, we should optimize the image for the web. Optimize is basically a euphemism for degrade. We want to lower the quality of the image so that the final file size is smaller. This becomes a game of trade-offs--you still want the image to look good, but you also want it to be small in file size (not display size). Someone new to this can play with the levels and determine their own standards. After that, one usually uses the same quality on every image for consistency. I generally use a quality of 30 for jpeg images. Photoshop actually has a feature called "SaveForWeb" which will allow you to view four copies of the image side by side each with varying quality so that you can compare them. It even shows you what the resulting file size will be. It should be noted that when tweaking an image in all the ways mentioned previously, when you finally save for the web, make sure that it’s only a copy of the original file in case you need the original later for something else. We already know that that there is no going back, once the dpi is saved at 72, you can’t just put it right back up to 300. Finally, a very important point about file types. You basically want to use only two types of files, .jpegs and .gifs. Use .jpegs for photos, and .gifs for all other image types, including clip art, and logos. This is not a hard and fast rule, but is generally used by most web designers. I know I was very general, let me know if you have specific questions. Next Month: Helpful tips on using fonts.
January 2004 This Month: Capturing and processing good band images Whether you need to create a slide show of your family vacation
to the last bluegrass festival or put the latest band photos up on your
band's web site, this article should be a good starting point. First a
disclaimer, I am not a photographer by any stretch. If your band needs
a good photo to send to promoters, the best thing you can do is hire a
professional who has a high-end camera and experience with this type of
photography. The standard resolution of printed products, however, is
300 dpi. Anything less than that and the crispness of the printed image
starts to degrade. It doesn't help that 72 dpi is not only less than that,
it is MUCH less than that! That is why when you print a page of a web
site or borrow an image from a web site to use in your flyer or newsletter
or whatever it may be, the image looks blurry and/or jagged, also known
as pixilated. Some people might say about a low-res photo that has been
printed, "...this photo has a case of the 'jaggies'." Your camera assumes you don't have Adobe Photoshop and that
you use the software that came with the camera. That software can take
this image and cram it into a smaller space, say 5 x 4 inches and print
it onto paper that your printer normally uses (and this will magically
increase you resolution, but you will never know it). If we want to do
that in Photoshop, we have to do math. We want to change a 30 by 22 image
with 72 dpi resolution to an image with a resolution of 300 dpi and an
undetermined size. Remember, our goal is to figure out what size photo
our camera can give us at 300 dpi. To do that, we use a formula that looks
like this: This was pretty complicated I know, but hopefully interesting. If you were to take the image in the example above and increase the size to 8 x 10, the image size window would still say 300 dpi but in reality that will just spread that pixel information over more area and therefore degrade the quality of the image. However, the difference might not be noticeable to the untrained eye so it might be okay. The bottom line is that you want your image to look good, so make sure you always print it out and check to make sure it is nice and crisp. I feel like I've barely scratched the surface but at the same time, have written way too much. Because of this I've decided to make this a 2-part series! Please send questions if you have them, if I don't know the answer I can probably get it for you.
December 2003 This Month: Navigation and content tips
for your band's web site.
November 2003 This Month: Using the Internet to find
gigs. Whether you are a fan or performer, exploring new venues is the hardest way to find a gig, but it can be done. Visit local web sites for community calendar listings to find where other types of music are being played. (e.g. www.thewavemag.com) Is there a local brewery that features jazz on the weekends? Go to their web site, review their calendar and shoot them an e-mail suggesting they try a bluegrass band. If you do manage to get bluegrass into a new venue, make sure to let everyone know that that venue is open to more bands so that momentum can be built to establish the cafe/club/concert hall as a place where bluegrass music can flourish (unless you want to keep it all to yourself). And of course the easiest way to do this would be to post it in the events section of the CBA web site!
October 2003 This Month: Transferring LP's to CD's. http://www.delback.co.uk/lp-cdr.htm 4. A CD burner or mp3 player. Most newer computers are coming with internal CD burners. For those without, you can buy internal burners and install them, or external burner that connect to your computer. Once you have cleaned up your sound file, it is time to burn your new CD. Some software that you use to clean it up can also burn it, others might not be able to, so you would need to use whatever burning software came with your burner to do the trick. Another cool idea might be to save all of your new song files as mp3's. This way you can burn them to a CD at a later date, listen to them on your computer, put them on an mp3 player, and basically store them for much longer than you can store the larger .wav file. The idea is that you cannot really sit on too many .wav files because they are so large, so you either need to get them on CD and then delete the .wav file from your computer, or save copies as mp3's and then dump the .wav files.
September 2003 This Month: Sharing music files over the internet with your band mates My life is really crazy right now so this will be a short
one. It's really just a concept anyways, the details would bore you. Ralph
Nelson and the rest of Wild Oats & Honey (WOAH) recently hired me
to design their web site (based on an illustration they had done previously)
which can be seen at
August 2003 This Month: Building and maintaining a mailing list for band When a band has a gig in a small venue, chances are the
owner is counting on the performers to make sure the event is "sold
out." If your band packs the house, the owner is happy and you get
more gigs! Word of mouth, flyers, web sites, message boards, press releases
(if you are really serious), etc., can all be effective in letting the
public know about your band's next show, big or small. But building and
maintaining a mailing list of fans is probably far and away the most effective
way to attract more fans. And it can also lead people to your web site
where they can learn more about your band. 1. Always give people an out. This is something like "If you wish to be removed from this list, hit the reply button and put the word ‘remove’ in the subject line." This can be at the end of the e-mail, or right up at the front. People appreciate this. 2. Make sure you protect people’s e-mail addresses. This can be done by placing all of the e-mails in the BCC (Blind Carbon Copy) field of the e-mail. Everyone will get it, but they won’t know who else got it, and predators cannot steal the e-mails of the masses. 3. Manage your list. It goes without saying that when you collect new e-mails at gigs, say on a sign-up sheet, you should add them before your next e-mail. It would be rude to ask people for their e-mails and then not use them after they have gone to the trouble of giving it to you. On the flip side, after you send an e-mail, delete anyone from the list who requests to be removed and any bad e-mails that were bounced back. 4. If an e-mail gets bounced back, try sending it again, but this time as a single e-mail to that one person. Some people use filters that deny any e-mail sent to more than 20 people! 5. Don’t send too many e-mails. If you start e-mailing people too much they will get annoyed and ask to be removed, or worse, get annoyed and not ask to be removed because they are your friend. A beginning of the month or end of the month e-mail summarizing the upcoming gigs should suffice. An emergency e-mail for an out of the blue gig every so often is totally acceptable. 6. Some internet service providers will limit the number
of e-mails you can send at one time. If you are having trouble sending
to your large group, break the e-mails into chunks of less than 50 people
at a time, that is usually the limit. This can be annoying if you have
hundreds of people, so you might want to research more effective methods. MS Excel Spreadsheet FileMakerPro 5.5 or later Yahoo! Group Internet Provider Palm/Handheld In fact, if anyone out there has any other cool methods of building and/or maintaining a band e-mail list, please let me know! I will post them on my web site: www.cornstalkdesign.net For those of you who are not in bands, please be aware that these lists are out there. You can take advantage of them to make sure you know when your favorite bands are playing next and share them with others to help spread bluegrass music.
July 2003 This Month: Using the CBA web site to promote your band or event. Every month the CBA's web site gets about 46,000 "hits". As a fan you can use the site to hire a band or find out what shows or festivals are happening near you. As a band, you can harness this bluegrass fan magnet to promote your own band or event. If you haven't visited the site yet, check it out at: You'll notice there is a section devoted to bands. This listing can be sorted by band name or by city to help one find what they are looking for. This is a great tool for someone in need of a band. Just imagine, some rich family with a mansion in the Saratoga hills decides to have a big party and they need a bluegrass band but they don't know where to start. After searching the internet for a while they find the CBA's web site, go to the band page, sort by city and viola!……they have numerous bands to choose from and tons of pertinent info to go on before they even start whittling down their list of who to contact first. What if your band, perfectly capable of playing anywhere in the Bay Area, as an example, is not listed there? I guess you wouldn't be in the running for this high paying gig. Or, what if your band is listed but you did not list it, some CBA volunteer just threw up whatever they could find on your web site and its way out of date and not really attractive to a potential customer? Possibly the same result. This might sound a bit far fetched but consider the fact that this new-fangled CBA web site has only been around for about six months and in that time has seen 212560 hits. It is clearly the new internet Mecca for Bluegrass Music in California and beyond. Listing your band's profile and gig dates is extremely easy and can be changed and updated at any time. Many sections feature band names and venue drop down menus that feature all previous submissions so you do not even need to type in the information…….just select it from the menu! If you hit any snags, all you have to do is e-mail the CBA volunteer staff and they will quickly help you through the process. You can even add a band photo to the profile! Just imagine that someone from out of town decides they want to see some bluegrass music. They make their way to the CBA web site's calendar, perform a search by the city they are in and the date they want to see a show……immediately they are given a list of shows in the area. If they do not see anything they like, they can change the search parameters to expand the area of interest. If your band's gigs are listed, this could lead to a whole new fan base. Or if you are just a fan, this could be a great new way to expand your appreciation of the music. Finally, another cool trick your band can use to better maintain its calendar is to re-direct your band's web site's calendar listing to the CBA web site's calendar section for your band. Why maintain a band calendar web page AND list all the same dates on the CBA's calendar when you could just do one? There are several benefits: 1. Anyone in your band can keep the CBA calendar listings for your band up to date. You do not have to pay a web master to do this for you, or pester your overworked tech-savvy guitar player to maintain your own calendar page in his/her one moment of spare time 2. You only have to keep one set of listings current, rather than two 3. The ease with which this is done usually results in a much more accurate and up to date calendar You might be wondering, "Why would I have MY calendar page on MY band's web site go to a totally separate web site?" You would be correct to be concerned, this is sort of a web design no-no. You do not want a link to lead to another web site for fear that the user might not return. However, there are two tricks you can use to reduce the seriousness of this problem, though neither is perfect. One is to set your calendar link, which links to the CBA calendar listings for your band, to pop up in a new window. This is very easy to do (I won't go into details however) and basically means that there are now two internet browser windows open: one with your band's web site up, and a new one with the CBA calendar listings for your band on it. When the user is done with the listings, they close that window and are once again staring at your band's web site, which they may or may not need to consult again, but at least they haven't forgotten about it. Another more complicated but slightly cooler method (but also not so cool for other reasons) is to have the CBA calendar listings for your band pop up within a frame on your very own web site. For a cool example of this, visit this link: http://grassmenagerie.com/ and click on calendar. This basically means that the user is looking at your listing on the CBA site within the frames of your band's existing web site. When they are done, they can click on another link and navigate the rest of your site, possibly not even realizing they were consulting the CBA's web calendar. The major downside of this method is that you have to use frame sets, which can be complicated to set up. You also lose the ability to direct users to specific pages. For instance, without frames, if you are sending out an e-mail to your fans and you want them to visit a specific page regarding an upcoming show, you could tell them to go to www.myband.com/upcomingshow However, with frames you would have to say, go to www.myband.com and click on "upcoming shows." This example doesn't seem that complicated but it can get rough the further down the navigation tree you go (i.e. click on this, then this, then that, look for this section, click on that……...) In summary, the CBA web site is a high-powered tool. Its power comes from excellent technology on the back end and the user-friendly display of information on the front end. It can benefit users and bands alike and will only become more valuable in time thanks to the CBA Board and volunteers that have created and maintained it. I almost forgot to mention, if your band doesn't have a web site at all, having a band profile on the CBA web site is the next best thing!
June 2003 This Month: Can't afford a designer? How to get started on your own. Almost anyone who knows how to use Microsoft Office products can learn how to build and maintain a web site thanks to a nifty piece of software called Microsoft Front Page. It is web authoring software that writes all that nasty HTML code for you so that you do not have to worry about <a/> and <head> and all that unattractive code that seems foreign to many people. If you aren't sure what I mean, go to any web site and right click anywhere on the page and select "view source" and you'll see HTML code in all of its glory. The reason Front Page makes this so easy is because it looks and feels just like all of the MS products like word and excel so it is really easy to learn. Web design snobs look down their nose at Front Page for various reasons but really it can handle most anything you ask it to. The snobs like Dreamweaver. It is the industry standard. There are countless others out their that you could use, including many free ones that you can download in a few minutes. So let's assume you read last month's article about hosting (if you missed it, it's on-line at www.cornstalkdesign.net) and you already have a host for your site. Then let's suppose that you have decided on which web authoring software you are going to use and you get that all loaded up and ready to go……what now? Well you could start creating web pages that link together, have written content in them, maybe a nice background, etc. (I won't actually go into details about how to do these things, you'll have to read a tutorial, take a basic class, explore on your own, or use your software's "Help" section.) I am guessing you will want to add photos. Adding photos is easy to do, but not so easy to do right. Most people add them in and then re-size them within the web authoring software. This is a big mistake because the image will not look good (it'll have a case of the jaggies, i.e it will become pixilated), and if you add it in at a larger size and then shrink it down, it will take your page longer to load than if you had reduced the size in image editing software (e.g. Photoshop) and then placed it. Additionally, you can use image editing software to optimize the image, creating a balance between load time and apearance, but this is a topic for a whole article. Do not rush out to buy the ever-expensive Adobe Photoshop since there are plenty of free downloadable programs that you can use (any suggestions would be great, I'll post a list of them on my web site) You also might want to add sound samples, most commonly mp3s. There is plenty of software out there that can take a CD and create an mp3 from one of the tracks, but you might want to do a little research and get one that can also chop the song at a specific time and then fade out, thereby giving you a "sample" rather than the whole song. This way, you tease people and get them to buy the whole CD instead of gving it to them for free. Hopefully you can also find software that can control the bit rate which esssentially controls the file size of the final mp3 that you create. Again you want a balance, something that downloads quickly but still sounds good. I only know how to do this on MAC (using a combo of iTunes and Studio16), so if enlightened readers could e-mail info about mp3 creation on a PC, I will post the info on my site and let everyone know about it in the next article. After you have a page or two ready to go, upload them to the server and make sure that the world can see everything you have done before proceeding. Make sure it looks the way you want it to look on Internet Explorer and Netscape Navigator on both PC and MAC. There are other browser and platforms but these are the most common. If you want a more professional look than you can muster in a few hours of fiddling around (assuming you are starting from scratch), but you can't afford a full time web designer, you could hire a designer to make a good looking site for you and then you could make daily or weekly updates to your band schedule, band journal, or whatever. Basically, you would hire a designer, but you would be the master.
May 2003 This Month: Domain Names and Web Hosting Among the many ways in which a band can promote itself, a web site is one of the most dynamic. (performing may be the only better way) People can read biographies, check out your schedule, listen to sound samples, and so much more. In other words, if you have the resources, I highly recommend establishing a web presence for your band. Part of having a web site is having a web host. This is a company that puts the files that make up your site on a computer somewhere. This computer, or "server," will show these files to internet- users when they type in your web address, (a.k.a. Uniform Resource Locator (URL) or domain name). Free hosting exists but often comes with unattractive banner ads or pop-up ads. Here is an example in case you don't want to spend any money. If you are willing to spend a little money, you can get your own unique domain name and a web hosting account. (I pay $5 per month) The advantage of having your own domain name is that when you are on stage, you can say, "Check out our web site at bnibluegrass.com!" instead of "Check out our web site at geocities.com/bnibluegrass.html." (just an example) It's easier to say, its easier to type, and it's easier for your fans to find on the internet. Most web hosts can register your domain name for you, but you can also create a domain name and just sit on it until you are ready to use it. You can also register a domain name from one company, and host it with another. If you had your heart set on something that is already taken with a .com ending, you may be able to get the same address with a .net ending or a .biz ending. If you want to shop around for a web host, check out the site below. It has consumer reviews of all the various hosts (100's of them) along with prices, programs, and much more. If there is interest, perhaps we'll cover what to look for in a web host in a subsequent article.
April 2003 Hello everyone. Welcome to the first of what will be a regular Breakdown column dedicated to offering readers tips, advice and news from the world wide web as it relates to Bluegrass Music. I have been designing and maintaining web sites for the past five years with several sites under my belt. I don't know everything, but I know enough to create award winning web sites that are user-friendly and that showcase the products or services of my customers. You can see some of my work at www.cornstalkdesign.net (for less subtle advertising, see quarter page ad on another page somewhere in the Breakdown). As with Joe Weed's column, I am hoping that this becomes a question-driven column, i.e. you send me questions via e-mail, and I try to answer them as best I can in the Breakdown (or by writing back to you). Until then, I have come up with enough fodder for a few months, so here is just a taste of what I will be covering in no particular order:
Anyhow, feel free to barrage me with questions if you have them (phil@cornstalkdesign.net). Until next time, my only advice is that you check out the CBA's web site, maintained in part by some excellent CBA volunteers, at www.cbaontheweb.org
About Us | Portfolio | Process | Reviews | Contact Us | Home Send
E-Mail |